Bovespa

• ISBN13: 9781422104279
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, “open” model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations. In Open Business Models, Chesbrough takes readers to the n… More >>

Open Business Models: How to Thrive in the New Innovation Landscape

• ISBN13: 9781591842798
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.

Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to… More >>

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods