Bovespa

• ISBN13: 9781422114926
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
You invest considerable time and money in managing your sales force. And if your company’s like many, you’re finding it increasingly difficult to ensure handsome returns on your investment in sales. This concise volume gives you the insights you need - from the preeminent thinkers whose work has defined the field, to the rising stars who will redefine the way we think about business…. More >>

Harvard Business Review on Strategic Sales Management

• Sold Individually

Product Description
Discover how a well-crafted message can make anyone stand out in the crowd. Contains a simple, six-step process for creating messages that get and hold the recipients attention. Chapters include Sales and Marketing with Pizzazz, Successful Job Search and Employment Issues, Customer Relations and Personal Business. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail mess… More >>

Houghton Mifflin Strategic Business Letters and E-mail, Paperback, 374 pages

• Sold Individually

Product Description
Discover how a well-crafted message can make anyone stand out in the crowd. Contains a simple, six-step process for creating messages that get and hold the recipients attention. Chapters include Sales and Marketing with Pizzazz, Successful Job Search and Employment Issues, Customer Relations and Personal Business. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail mess… More >>

Houghton Mifflin Strategic Business Letters and E-mail, Paperback, 374 pages

Product Description
This comprehensive introduction to e-business centers on four key areas of strategic planning–technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business, rather than the technical logistics of setting up a site, making the text ideal for e-business courses or principles of marketing and management courses. Case studies and examples illustrate how theory is successf… More >>

E-Business: Strategic Thinking and Practice

Product Description
Succeed in the business world and this course with STRATEGIC BUSINESS COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking, Responsible Communication, and In Your World boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course…. More >>

Strategic Business Communication: An Integrated, Ethical Approach

Product Description
Succeed in the business world and this course with STRATEGIC BUSINESS COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking, Responsible Communication, and In Your World boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course…. More >>

Strategic Business Communication: An Integrated, Ethical Approach

Product Description
This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs…. More >>

Concepts: Strategic Management & Business Policy

• ISBN13: 9780333947319
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
From small start-ups to giant multinationals, from the Mom-and-Pop owned barber shop to Ford, family owned businesses continue to dominate the world economy. But regardless of size, running a successful family firm presents unique challenges, and many fail to survive the transition to the next generation. Here is a practical, comprehensive guide to ensuring success through effective strategic planning. Randel Carlock and John Ward, two leading authorities, provide a… More >>

Strategic Planning for the Family Business: Parallel Planning to Unite the Family and Business

• ISBN13: 9780195137897
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu’s strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly’s synthesis of Sun Tzu’s ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith’s popular tra… More >>

Sun Tzu and the Art of Business: Six Strategic Principles for Managers

• ISBN13: 9780814408674
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Foreword by Dave Ulrich For all the theories and talk about making human resources a strategic component of business, in most organizations it’s still viewed as a support function — and a costly one at that. This book presents a nine-step roadmap to making HR a true strategic partner, drawn from the author’s years of experience at major organizations. Christensen simplifies HR hierarchies by aligning myriad functions with five fundamental processes, and answers ke… More >>

Roadmap to Strategic HR: Turning a Great Idea into a Business Reality