Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Martes, 30 de Marzo de 2010
- ISBN13: 9780470438992
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Praise for Professional Services Marketing “This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading.”
—David Maister, author of Managing the Professional Service Firm “Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professi… More >>