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North America e-commerce: B2B & B2C
Martes, 5 de Enero de 2010Understanding corporate B2B web sites’ effectiveness from North American and European perspective
Martes, 5 de Enero de 2010
Product Description
This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
The globalization of economic activities has led multinational business-to-business (B2B) firms to use their corporate web sites extensively to communicate with … More >>
Understanding corporate B2B web sites’ effectiveness from North American and European perspective