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Learning the Business, One Story at a Time, is the quintessential book for becoming an expert in network marketing. Destined to become a network marketing classic, this book should be read by everyone on your team…. More >>
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“Business Marketing”, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management…. More >>
Business Marketing: Connecting Strategy, Relationships and Learning
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This book provides readers with a clear, straightforward writing style, an abundance of examples, detailed real-life cases, and current data and statistics. It aims to 1) introduce ethical concepts that are relevant to resolving moral issues in business, 2) develop the reasoning and analytical skills needed to apply ethical concepts to business decisions, 3) identify moral issues specific to business, and 4) examine the social and natural environments within… More >>
Business Ethics, A Teaching and Learning Classroom Edition: Concepts and Cases
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This digital document is a journal article from Industrial Marketing Management, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
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Using the resource-based view and the learning organization as its theoretical framework, this study hypothesized that organizations which possessed not only the… More >>
The role of learning and technical capabilities in predicting adoption of B2B technologies
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