The B2B Executive Playbook: Transform Your B2B Organization to Consistently Drive Revenue Growth, Deliver Predictable Earnings, Retain and Grow Customers, and Develop New Products and Services
Lunes, 4 de Enero de 2010
Product Description
The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company’… More >>