The Truth About B2B Marketing ROI
Product Description
Transform your marketing department into an accountable and thriving resource. Embrace both the power and limits of ROI, and discover how to quantify the value and impact of brand and other initiatives.
Readers will learn ways to fortify their businesses’ bottom line through marketing and how to promote their efforts in quantifiable terms to top executives and shareholders.
Chapters cover:
- Contributing to short-term cash flows.
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